Selligent Marketing Cloud is a very user-friendly tool. You can easily create campaigns and set up interactions with your contacts or clients. Making personalized emails and landing pages is incredibly easy thanks to its drag & drop editor. Selligent Marketing Cloud helps you build and nurture a one-on-one customer relationships.
Every journey starts with the Audience list. This is your main database with contacts. Don’t want to target every contact in this list? Then drop an audience filter component to the canvas and segment your audience as you wish. Additional information about your contacts that you don’t want in your Audience list, can be stored in a Product, Data or Article list.
After that you can the design your journey as you see fit. Add as much landing pages and/or emails as you’d like, connect and configure them to make them function as desired.
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