CDP
Your customer data lives in separate silos: website analytics here, CRM there, email platform somewhere else. The result? You’re guessing at who your customers actually are and sending them generic messages because you can’t connect the dots.
A Customer Data Platform (CDP) unifies all that scattered data into complete customer profiles, so you can finally see the full picture and act on it. But here’s the thing: CDPs are complex and expensive. Before you invest, you need to know if you actually need one or if your existing tools can get you 80% of the way there.
We help you figure that out, and if a CDP makes sense, we’ll get it set up properly so it actually delivers on the promise instead of becoming another underused platform in your stack.
What can CDP fix?
Is your customer data scattered across multiple tools and platforms?
Are you missing opportunities to use data for predictions, segmentation, or personalised recommendations?
Do you lack a 360° customer view?
Are your customer journeys generic and ineffective?
Are you unable to analyse or activate customer data in a meaningful way?
More questions? Check out our FAQ!
Some tools from our stack
Can’t find your tool listed? Don’t worry! We work tool-agnostic and support implementation, integration, and optimisation of any CDP you use.
